There are med spas, and then there are med spas that end up in Vogue. Evolve Med Spa is the latter.In a recent feature published in Vogue, co-founders Emily Fernandez, VP of Operations, and Austin Jacobus, VP of Clinical, sat down to discuss what it means to lead a fast-growing aesthetic company as mothers, entrepreneurs, and women who are — as they put it — their own audience. The recognition is more than a media moment. It is a reflection of what Evolve has quietly been building since 2020: a clinical standard that is redefining what patients should expect from a med spa.
Since founding Evolve Med Spa in 2020, Emily Fernandez and Austin Jacobus have expanded the brand to 14 locations across New York, New Jersey, Maryland, and Pennsylvania — a footprint that most aesthetics businesses take a decade to reach. What makes the growth notable isn't just the pace, but the intentionality behind it.
Fernandez oversees operations with a philosophy shaped by both leadership and parenthood.
"In Operations, motherhood has taught me that leadership, like parenting, is about balance — setting clear boundaries and goals while still creating space for growth and support. I lead with the understanding that efficiency stems from feeling supported; when we lead with our culture, our team is empowered to produce their best work." — Emily Fernandez, VP of Operations
Jacobus brings the same ethos to the clinical side of the business.
"On the Clinical side, motherhood has deepened my sense of care. Motherhood is a masterclass in patience and precision. I approach our clinical protocols with the same level of protection and detail I give my own family, ensuring every patient feels seen, safe, and truly cared for." — Austin Jacobus, VP of Clinical
The Vogue feature — timed around Mother's Day — explored the intersection of family, leadership, and female entrepreneurship in a high-stakes industry. But beyond the personal story, it reflects a larger cultural conversation about what excellence in aesthetics looks like when it is built from the inside out.
Evolve's positioning as a women-led brand was not an accident or a marketing angle. According to Jacobus, it was a deliberate act of advocacy.
"We wanted to prove that a business can be both hyper-competitive and deeply intuitive. Being 'Women-Led' is about perspective — we understand our audience because we are our audience. We aren't just providing a service; we are advocating for a high standard of excellence that we felt was missing in the aesthetic space." — Austin Jacobus
That standard is visible in every aspect of the patient experience: from the clinical protocols governing every treatment to the culture embedded in each of Evolve's 14 locations.
The Vogue feature highlighted Evolve's full-service approach to aesthetic care, spanning injectables and fillers, skin and face treatments, and body contouring. Specifically:
The brand's clinical philosophy — which Evolve describes as "intention in every detail, artistry in every outcome" — reflects its commitment to natural-looking, precision-driven results rather than the "overdone" look that has historically plagued the aesthetics industry. Explore their full treatment menu at evolvemedspa.com.
In an industry where the majority of patients are women, Evolve's leadership structure creates a distinct clinical and cultural alignment. Both founders are not only industry professionals — they are patients themselves.
"We aren't just providing a service; we are advocating for a high standard of excellence that we felt was missing in the aesthetic space," Jacobus told Vogue. That advocacy is visible in the personalized consultation approach Evolve has built into every patient interaction — the idea that impactful results are a collaboration between clinical innovation and a patient's personal vision.
"We move beyond the 'overdone' look, focusing instead on intentional, high-fidelity enhancements. Our methodology is rooted in precision and the mastery of subtle refinement." That sentence — pulled directly from the Vogue spread — encapsulates what separates Evolve from the volume-driven, discount-first model that has commoditized aesthetic care in recent years.
For patients, it means: no cookie-cutter treatment plans, no pressure to over-fill, and no compromising on clinical oversight. Every provider at Evolve operates within a protocol system built by Austin Jacobus to ensure consistency across all 14 locations.
For prospective patients wondering where to start, Evolve offers complimentary consultations across all locations. Learn more about Evolve's injectable services and what the right first step looks like for your goals.
One of the most memorable exchanges in the Vogue feature came when Jacobus was asked what lesson from motherhood she applies most often to business strategy.
"Resilience. In parenting and in clinical practice, things rarely go according to the initial plan. You learn to pivot quickly, stay calm under pressure, and find creative solutions when the path forward seems blocked." — Austin Jacobus
It is a quality that has served Evolve well through rapid expansion, shifting market conditions, and the constant pressure to evolve — in every sense of the word — alongside an industry that is itself in constant motion.
With 14 locations currently operating across four states and a national profile that now includes Vogue, Evolve Med Spa shows no signs of slowing. Fernandez closed the interview with a message that doubles as a brand promise:
"I hope they see that you don't have to compromise your identity to build an empire. You can be a dedicated mother and a formidable leader simultaneously. Our goal is to lead with enough empathy and strength to leave the door open wider for those coming up behind us." — Emily Fernandez
That door — wide open, clinically excellent, and backed by national recognition — is what patients walk through at every Evolve location.
